GETTING YOUR MESSAGE OUT: RADIO

Radio can provide an important vehicle for communicating your message. Radio coverage can vary from short early/evening news programs to all day talk radio call-in shows. Even a short news piece on a popular radio station can spread your message to the multitudes of morning and evening commuters. Landing a spot as a call-in show guest will provide you a unique opportunity to explain the specifics of your campaign in greater detail. Here are some suggestions on how to use radio to educate the community and make your voice heard with decision-makers:

• Monitor Your Local Radio Programming

The first step is to monitor your local radio programming to see what types of stories are being featured and how the format works. Listen to programs that interview guests to get an idea of what to expect if you should appear. You can also look at the radio programming listings in your local paper or online to review topics featured in the past.

• Build Relationships with Local Radio Hosts and Programmers

Get to know your local radio hosts, reporters, and programmers, share information on the issue, educate them on the topic as well as keep them apprised of local developments and potential news angles. Radio call-in shows can offer an opportunity to promote public discussion of your issue. But some call-in shows are primarily for entertainment and may use you as a lightening rod for its highly critical and even hostile audience. Make sure you know the show before you consent to take calls.